FOR MORE THAN A CENTURY, PHOTOGRAPHY HAS BEEN ONE OF THE GREATEST TOOLS JOURNALISTS HAVE HAD TO ESTABLISH TRUTH AND TRUST. BUT AI-GENERATED IMAGES ARE MAKING IT INCREASINGLY HARD TO DISTINGUISH REAL FROM FAKE MEDIA. THE PSAI IS A CAMPAIGN THAT USES VIRAL AI IMAGES TO TEACH PEOPLE HOW TO SPOT AI VISUALS.
FIGHTING AI WITH AI
LEARN ABOUT THE IMAGES FEATURED IN THE PSAI
why this matters
AT A TIME WHEN TRUST IN JOURNALISM IS FRAGILE, THE COLUMBIA JOURNALISM REVIEW HAS A RESPONSIBILITY TO CALL OUT THE THREAT AI POSES TO TRUTH. THE PSAI IS INTENDED TO HELP PEOPLE RECOGNIZE THEIR ROLES AS NEWSMAKERS, AVOID FAKE IMAGES, AND STOP THE SPREAD OF MISINFORMATION BY CHECKING IMAGERY BEFORE THEY SHARE.
How to spot AI
SIGNS TO LOOK OUT FOR
HOW AI IS RESHAPING
JOURNALISM
About
Columbia Journalism Review
THE COLUMBIA JOURNALISM REVIEW’S MISSION IS TO BE THE INTELLECTUAL LEADER IN THE RAPIDLY CHANGING WORLD
OF JOURNALISM.
AS THE MOST RESPECTED VOICE ON PRESS CRITICISM AND THE FUTURE OF NEWS, CJR SUPPORTS STRONG STANDARDS FOR
VERIFICATION, TRANSPARENCY, AND MEDIA LITERACY.
BUT IF THE PRESS ONCE HAD A SINGULAR POWER TO DOCUMENT AND PUBLISH NEWS, VERSIONS OF THAT WORK ARE NOW
ALSO VISIBLE ACROSS THE INTERNET—POPULATED BY DISINFORMATION AGENTS, SYNTHETIC-MEDIA HOBBYISTS, AND ALL
OF US WHO SHARE WHAT WE SEE WHEN WE SCROLL. AT STAKE IS TRUST IN SUBSTANTIATED INFORMATION AND THE
HEALTH OF DEMOCRACY. CJR AIMS TO PROMOTE A FUTURE BASED ON TRUTH—WHETHER OR NOT YOU CONSIDER YOURSELF A
JOURNALIST.